Monday, December 1, 2014

Why so many dishes?

Source: http://www.tapja.com/10-examples-restaurant-menu-design-business-restaurant/korean-restaurant-design-menu/
Title: Korean Restaurant Menu Design

Okay before I go into detail here I just want to point out that the abundance of Asian menus on this blog is due to the abundance of examples I get whenever I go looking on the internet. Seriously, type "menu design" and about one third of them are from a Japanese sushi bar or a Chinese take out restaurant. I would put more non Asian menus if I could find ones that didn't suck too much or didn't suck enough or is an actual decent piece of work.

This  menu falls more under the suck enough category for two reasons: Large abundance of  pictures and really tiny cramped text blocks. One needs to understand that space is important and how much is used or rather not used can make all the difference in people liking your art. The pictures are just too much. Two to three overly large pictures hugging the edges while a cluster of smaller pics Z line across the pages just screams bad form because the customer will be too focused on looking at the pictures and not reading to find their meals. And this is why small text can be a bad thing when it is so cluster together that it reads as one paragraph of a single meal. With that combination it's no wonder I'm getting a headache looking at it.

Then there's the abundance of Korean words. I understand its a Korean restaurant but unless this menu was made for a city where Korean is the dominant form of language, it will alienate the menu from the customers. Drop back some or shrink the Korean next to the pictures so more room can be freed to space out the rest of the texts.

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