Wednesday, December 3, 2014

Black & White is something you don't see everyday.

Source: http://www.effectivedesignworld.com/2014/08/hotel-menu-design.html
Title: Tri-fold Brochure 2

You don't normally see a menu quite like this except for old dives and places that cater to older crowds over 50. First, there is no pictures. Nothing to distract the elderly but younger audiences may hate having to imagine what their meal may look like. Also black and white is not an ideal color combination when you want to sell something in the food industry. It's very basic and slightly depressing like being at a funeral parlor with a coffin on the table.

Now the typeface has thriving potential here. An art deco serif style for the title and the rest being serif style black with simple distinction between meal name and description with boldness and lead mono spacing. The thin black lines under each description are meant to further separate but seems unnecessary due to the spacing.  I like because it's retro and doesn't hurt the eyes when reading.

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