Title: I have 2 eggs and More Menu
Some restaurants have a certain time of day where business peaks and revenues pay off for the employee's hard work. This is called the magic hour and depending on where your business is and what specialties its good at, its the aim goal for every employee to meet. It is the time where dozens of patrons flock into your store waiting to be served quickly and respectfully their meals. In turn for such kindness, big tips and revenue for the business. Most are focused on the usual breakfast/lunch/dinner time tables while others aim for the rush hour traffic lot.
Then there are chains that stick to certain time to make or break them. That time is breakfast/ early lunch specials for "I have 2 eggs and more". To get people to want to eat there, their menu has to reflect a happy wanting to raise up and meet the day with positive attitude. Ergo, the color palette has soft oranges and bright yellows and blacks for both attention getting and sunny mood. Next is the typefaces which take a black tone, san serif font to contrast against the orange backdrop(nicely done there) while category titles are highlighted with polygon yellowish-orange to stand out. Pictures hug the top and bottom sections so the text blocks can be read without interference. The pictures are large but not so enormous that they keep the audience from looking down to read the selections.Finally, the yellow street sign with eggs is a nice way to state what they are selling as most adults in american are trained to pay attention to bright yellow street signs for road conditions instinctively.
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