Title: Coffee Menu
Target audiences are very important when considering a design. Some designs are obvious while others are...abstract. So here its seems strangely targeted to males of age 20-32. How did I arrive to this conclusion? The strange presence of grey and black, which are considered in some marketing circles masculine, as well as straight polygons. Minimal pictures and all of them focus on different styles of coffee. And there's the text. Straight to the point sans serif typeface with spacey leading between lines and long tracking.
There is no cartoon characters, no bright colors except for the yellows used in the price spheres next to the images. There is no flowers or warm hues. It's obviously not for most but the die hard male coffee drinkers.
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