Artist: PJ Richardson. (Second bottle to the right)
Title : J Church
In 2008, Pepsi company issued the Mountain Dew Green label to promote recycling. Each bottle was designed digitally and printed on Aluminum bottles, the poe boys of soda cans. Since there's a lot here to cover, I'll just chat about the lively bright bottle second to the last on the right side of the picture.
PJ Richardson is a MICA graduate who started out as a common graffiti artist, focusing on turning lettering into design, animation and live actions. His bottle, entitled J Church, is the best here arguably. The bright mix of reds and teal blues are great start for attracting audience attention. It's a vibrating collage of street chaos you might find on the side of a train car. The kind of art that connects to the intended customer mindset that buys this brand of soda. It's bright, melting imagery makes one mind abuzz just from staring at it as you seek out recognizable patterns.
It beats out its competition but just barley. Mike Sutfin's Hessian Henchmen to J Church's immediate right serves better as skin for a Monster energy drink then Mountain Dew. It's far darker and sinister looking where as J Church has less implied violence. Course this design would not work for the traditional can because it's youthful rebellious design would turn off older crowds.
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