Artist: Desert Viper
Title: Got a light
Anti-smoking ads require three things to work; Facts, attention getting graphics, and message. The idea being to sway you away from smoking by listing the nearly four thousand chemicals that go into just one cigarette. Most of these serve as the background in faded, neatly rowed type. The biggest killers get the star treatment by coming together to form the cancer stick. It's pretty clever with the color coded typeface alignment. And the way "Tar" just crumbles like it's real counterpart while lighter fluid, hydrogen cyanide and carbon monoxide float away as curving fumes.
The problem I have is the choice of color. Yellow is a good attention grabber but it should have been used only for the the cigarette type art. Anything after that would have been too much.
No comments:
Post a Comment