Saturday, October 11, 2014

Put the words on the foot that will go into your mouth

Source: https://www.flickr.com/photos/jimmick/4005330221/
Artist: Razvan Coste
Title: nike type art

Okay, I'll say it. Typeface shoes have been done before. I think  it was early 90s but its a proven formula. Still, new spins on an old thing should be tried for they may actually improve upon the original. According to the artist this took about four hours to complete and it does show dedication.

The red lettering near the bottom of the shoe is a risky move; the nike catch phrase "Just do it" has a jumbled sizing issue along with being jumbled with all these numbers and letters makes it harder to read from a distance. It would make much more sense if the phrase was shaped along the laces or larger print on the left side of the shoe. Then there's "nike AiR" which hides itself too well in the familiar logo of a multi-billion dollar company. Perhaps these could have been given the red letter treatment or perhaps the entire shoe could have been made from the phrase nike air. These are just ideas but they could be worth something to the right ears.

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