Title: the Big Boy menu.
Artist: Unknown
Contributed to: Esquire Magazine.com
Original source: Menu Design in American: 1850-1985
Big Boy franchise was quite popular in the 1950s to the late 1990s. I don't know if the franchise is still alive but that matters not for the subject of this post. The menu is simple and cartoonist to resonate with the simpler times of the mid twenty century living. Red cursive lettering for titles with black bold food selections for a good start but the close proximity of some items make them blend too much. There's also the abundance of red in the back ground. That works with the dull cream color in the foreground but due to the shape of the menu it makes it seem too excessive. If it was a normal 8x11 menu size then the red would balance out. Finally, the outline of the menu resembles the once famous Big Boy icon to present a family friendly atmosphere upon the menu.
It gets the job done for a family restaurant. No alcoholic drinks so children don't accidentally order one and the print is large enough for easy reading.
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