Sunday, September 21, 2014

Square Waves Or blinded by the white.

 Source: http://www.squarewaves.ca/

A simple black and white unbalanced poster of the Vancouver Square Waves electronic music festival and Modular Synthesizer Symposium heavy on vagueness. The location and times are far too small to read. The white background adds a blurriness to the text when trying to read from afar.Upon closer inspection, the white space feels too empty and frankly needs something besides square text brackets. One wouldn't even to think that this a rectangular poster because of the whiteness blending with the background of this blog.

I did mention unbalance, which refers to the sharing of space between the photoshop graphic and the white nothing on the bottom. The graphic is detailed with shadow and light reflective effect; the image being a close up of what I could only guess is an electric amp. I can't really tell because the close up has not discerning details to tell me otherwise. The white is a void aside from the slanted hard to read text boxes.

The text is very plain, tilted to be reminiscent of late 90's brochure art. Even the title sentence feels so boring with it's lack of creativity. So much could have been done to make this appeal to the audience it is selling towards; A selection of colors targeting to the audience, bigger text and style, additional graphics, etc. It's just so simple and frankly counterproductive. In relation to class, this a prime example of why doing the bare minimal will not cut it into today's market.